Futurescape is about People, Products and Brands.
We specialise in connecting with consumers and helping our clients maximise their brand and product potential while minimising business risk.

We are a team of talented, highly experienced people committed to ensure that every piece of research we do delivers robust and practical business solutions that inspire action and create value.






Futurescape is a leading NZ-based agency. We specialise in product development, sensory evaluation and consumer connection research. 

We focus on bringing customised, innovative thinking to project design and research analysis.

As well as full service qualitative and quantitative research, we offer unique ways to interact with target consumers, including:

JuJam: Our kids panel specially designed for research with 7-12 year olds

- Moochers: Our youth panel - a key way to engage with 13-18 year olds

- Consumer Connextions: Our custom panel programme

- Futurescapers: Our dedicated sensory panel




Creativity: Lateral thinking, creative solutions and delivering fresh perspectives, original ideas and future visions

Discipline: Disciplined performance and thinking

Collaboration: True collaborative partnerships across our business and with our clients to achieve best strategic and added value outcomes

Courage: To challenge and be open and honest

Passion: For making a difference to our clients, their brands, and their organisation




Futurescape identifies and customises solutions to fit specific client challenges. Across all projects we look to...

  • Inject rigour and creativity into all brand and NPD strategy development
  • Work collaboratively to turn consumer based insights into successful profitable business opportunities
  • Deliver best practice philosophies in all research designs, execution and reporting
  • Connect clients with their consumers via innovative methods and bespoke research designs

We are a full service agency, who specialises in product development, sensory evaluation and consumer connection research. We also offer field only sensory services.




Our team includes personnel with a unique blend of client and agency -side experience in product development, market development, marketing and senior management roles.


Together we have more than 40 years experience in delivering consumer-led insights.

Sarah McKenzie

Sarah is a Founder & Director of Futurescape and has a wealth of NPD, marketing and market research expertise, with over 20 years experience working in senior management and market development roles.

phone +64 21 922 132
email sarah@futurescape.co.nz

Errol McKenzie

Errol is a founder director of Futurescape. He has been in CEO and Senior Management roles in a number of leading brand multinational companies in New Zealand and overseas.

His expertise is in Management, Strategy, Operational , Customer and Client dynamics as well as in academic and business consulting.

phone +64 21 922131
email errol@futurescape.co.nz

Fleur Sligo

Fleur is a highly experienced Qualitative Researcher with 16 years of practice, her specialist skills include brand and new product development, and creative and strategic communications development.

phone +64 21 055 9610
email fleur@futurescape.co.nz

Angel Ge

Angel is a Senior Data Analyst with 8 years experience in Market Research. Her specialist skills include data analysis, survey scripting, sampling and panel management.

phone +64 9 309 5377
email angel@futurescape.co.nz




 

We work with our clients to enhance the potential of their brands.
We draw on the knowledge, strengths and abilities of our people to create the optimal team for every project. We utilise creative and original research tools and techniques, and support our ideas with evidence and rigorous evaluation.
We believe that the best ideas come from working closely with our clients, the skills we nurture in our people, and from sharing our talent and expertise.
We work with both local and global brands, across a variety of sectors: FMCG, retail, media, government and public services.
Here are just some of the clients we already work with. We’d love to work with you too. We work with our clients to enhance the potential of their brands.

We draw on the knowledge, strengths and abilities of our people to create the optimal team for every project. We utilise creative and original research tools and techniques, and support our ideas with evidence and rigorous evaluation.

We believe that the best ideas come from working closely with our clients, the skills we nurture in our people, and from sharing our talent and expertise.

We work with both local and global brands, across a variety of sectors: FMCG, retail, media, government and public services.

Here are just some of the clients we already work with. We’d love to work with you too.