Moochers - calling all 13 to 18 years olds!
The Moochers approach to researching this demographic is to involve and immerse ourselves in their world. This includes ethnography both in and out-of-the home i.e. interviews in-home, their bedroom, as well as observing and interacting with them as they do stuff that Moochers members do e.g. surf the net, watch TV, shop or just simply ‘hang out’ with friends. In addition to in-situ observation and interviewing, Moochers activities include anything from short online surveys, to online forum discussions, and product or packaging evaluations.