JuJam is an online panel of kids (and their parents/caregivers), that we call upon to help our clients understand the views and perceptions of young (i.e. junior) consumers. Only children 7-12 years and their parents or caregivers can be members of JuJam and participate in activities. Our JuJam activities range from short online surveys, to online forum discussions, product evaluations and face-to-face group discussions.
The Moochers approach to researching this demographic is to involve and immerse ourselves in their world. This includes ethnography both in and out-of-the home i.e. interviews in-home, their bedroom, as well as observing and interacting with them as they do stuff that Moochers members do e.g. surf the net, watch TV, shop or just simply ‘hang out’ with friends. In addition to in-situ observation and interviewing, Moochers activities include anything from short online surveys, to online forum discussions, and product or packaging evaluations.
Accommodating up to 8 participants, ThoughtSpace has a modern, bright, upbeat atmosphere conducive to energised, creative discussion. This warm and characterful space has been developed with the goal of helping people feel comfortable and ‘at home’ during the interview process. Rather than operating out of a corporate space, this relaxed environment helps elicit a high level of involvement and open discussion from all participants. The room’s versatility lends itself to being used for meeting rooms for hire, sensory evaluation facilities, qualitative focus group viewing rooms or depth and group discussions.